Google

Google

Google Inc. is a multinational public corporation invested in internet search, cloud computing, and advertising, technologies. Google hosts and develops a number of internet based services and products, and generates profit primarily from advertising, through its ad words program. The company was founded by LARRY PAGE and SERGEY BIN often dubbed the “Google incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19.2004. The company’s stated mission from the outset “to organize the worlds information and make it universally accessible and useful”, and the company’s unofficial slogan coined by Google PAUL BUCHHEIT is “Don’t be evil”. In 2006, the company moved to their current headquarters in Mountain View, California.

Google runs over one million servers in data centers around the world, and processes over one billion search requests and about twenty four petabytes of user generated data every day. Google’s rapid growth since its incorporation has trigged a chain of products, acquisitions and partnerships beyond the company’s core search engine. The company offers online productivity software, such as its Gmail email software, and social networking tools, including orkut and more recently Google Buzz. Google’s products extend to the desktop as and editing software and the Google talk instant messaging application. Notably, Google leads the development of the Android mobile phone operating system, used on a number of phones such as the Nexus One and Motorola Droid. Alexa lists the main U.S. forced google.com site as the internet’s most visited website, and numerous international Google sites (google.co.in, google.co.uk etc) are in the top hundred, as are several other Google owned sites such as YouTube, Blogger and Orkut. Google is also BrandZ’s most powerful brand in the world. The dominant market position of Google’s services has led to critism of the company over issues including privacy, copyright and censorship.

History:

Google’s original homepage had a simple design since its founders were not expected in HTML, the language for designing web pages.

Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California.

While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites. They called this new technology PageRank , where a website’s relevance was determined by the number of pages, and the importance of those pages, that linked back to the original site.

A small search engine called “Rankdex” from IDD Information services designed by Robin Li was, since 1996, already exploring a similar strategy for site scoring and page ranking. The technology in RankDex would be patented and used later when Li founded Baidu in China.

Page Brin originally nicknamed their new search engine “BackRub”, because the system checked backlinks to estimate the importance of the site.

Eventually, they changed the mane Google, originating from a misspelling of the word “GOOGOL”, the number one followed by one hundred zeros, which was meant to signify the amount of information the search engine was to handle. Originally, Google ran under the Stanford University website, with the domain google.stanford.edu.

The domain name for the Google was registered on September 15, 1997 and the company was incorporated on September 4, 1998. It was based in a friend’s (Susan Wojcicki) garage in Menlo Park. California. Craig Silverstein, a fellow PhD student at Stanford was hired as the first employee.